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Dim stars and faded stripes
Written by Christopher Estrada   
Monday, 01 March 2010 19:01

One. Two. And that's it.

Two. Dos. Deux. Zwei. Ni.

Any way you speak it, that number doesn't sound good to fans of the IZOD IndyCar Series and American open-wheel racing. That's the number of full-time American drivers that were involved in last week's Open Test at Barber Motorsports Park.

Right now, Andretti Autosport's Danica Patrick and Marco Andretti are those drivers. Their teammate, Ryan Hunter-Reay, is still battling to secure a full season of work. Sarah Fisher has increased her program but will still have her breaks in 2010. Davey Hamilton returns to the track this season -- for three races.

Plus, there's some guy named Graham Rahal missing. Apparently, he's pretty good. So's this dude -- goes by the name of J.R. Hildebrand. He won a title last year, it seems. There's plenty more on this American MIA list too -- John Edwards, Jonathan Summerton and Jonathan Bomarito, to name a few.

For a league that was partially built on the premise of giving more opportunities to American drivers, the IRL isn't exactly awash in stars and stripes right now. The fanbase is getting agitated because of it. They're goaded by such elements like media coverage on Rahal's plight and the tweets of former CART champion and current part-time driver Paul Tracy, which explicitly mentioned a lack of North American drivers but were used as fuel for the fire anyway.

You can't blame people for raging. The American driver count has gone down gradually and talented internationals with lively personalities such as Tracy and Oriol Servia can't find steady work. The dominant squads, Team Penske and Target Chip Ganassi Racing, have five drivers between them yet only one of them -- Penske's three-time Indy 500 champ Helio Castroneves -- has broken through the insular confines of the racing world. And no, Dario Franchitti's marriage to actress Ashley Judd does not count in that regard.

We've become used to reserved drivers like Franchitti, Scott Dixon, and Ryan Briscoe being at the top of the heap. It's great if you're a fan of theirs. It's great for open-wheel purists who enjoy "nose to the grindstone" competitors. But if you're looking for somebody that's American, can kick total ass on the track, and rule a room with a smile and some quick wit...Well, it may not be so great for you.

Perhaps that is why when people took a gander at the list of competitors that tested at Barber, they got angsty (and Tracy got tweet-y). I can picture the inner conversations:

"Who the bloody hell is this English bloke named James Rossiter?" "Mario Romancini? Oh yeah, you're "super" alright...at ridebuying!" "Simona de Silvestro? She'll never be as big as Danica. Why bother?"

Never mind that two of those three (Rossiter and de Silvestro) were just test drivers at Barber. They were immediately considered invaders by people that have seen their great American hopes like Rahal and Hunter-Reay forced to scramble for sponsorship in the abyss of our country's economy.

It's not the best way to welcome people. As Tony Johns over at Pop Off Valve writes, the fan base has a tendency to stay inside the box and lean towards the familiar elements. Combine that with the lack of American title contenders in the last few seasons and people are wary of accepting new talent that isn't homegrown. They see "Takuma Sato" on his fire suit and while some will see "Formula One standout," the sad truth is that more will see "nondescript foreigner."

Unfortunately, there doesn't seem to be the proverbial light at the end of the tunnel coming in the near future. As Johns also muses, it comes down to cold, hard economics at this current moment in time. The driver with the fattest wallet will win out because team owners have no other choice if they want to keep their team on the grid.

But try telling all of that to the prospective new fans that groups like IZOD and Versus are trying to pull into the series. They want to be entertained and, preferably, they want to be entertained by more drivers that grew up like they did. What will they make of the current pilot pool?

For one thing, they'll see two. Two full-time Americans. And then they'll walk away, filled with the perception that the league is nothing but a hangout for drivers with funny accents and loads of moolah.

In today's age, perception is reality. This is the last perception the IRL needs to be tagged with. 

But can they do anything to stop it? Or are we resigned to griping to Curt Cavin and Kevin Lee on Trackside, see Rahal head for NASCAR, and watch Tracy cover the sport's downfall in 140-character chunks? 

Only time will tell. But one thing is for certain. In IndyCar, Old Glory isn't so glorious anymore.



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Comments (7)Add Comment
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written by JPindycar, March 01, 2010
I think the lack of American drivers is in part a syptom of a larger problem - lack of American Sponsor participation in the series. Haven't thought this all the way through but - just a thought...
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written by Andy Bernstein, March 01, 2010
The first major steps of Izod's promotional campaign have been undercut. How that did not become the number one priority since last November is pretty astounding.

Encouraging team owners to form partnerships may have been one solution, and proved effective for De Ferran amd Luczo. Team owners have certainly shown a cooperative spirit in the formation of the Delta Wing group.

This is the $10M plus title sponsorship that the Series needed. We presume the contracts are signed, we presume that all options will be exercised for its term, all the time buys have been locked in.

The Panama commercial sits in the can, Moraes and Rahal are on the sidelines, RHR is a part-timer, Carpenter is out, and now the season begins. Dim stars with no cars.

From the outside, there's no way to know what sort of leveraging could be done to affect the driver lineup. Or to find out how Izod sees it.

As bad as it is to see such a small contingent of American drivers, the Izod dimension makes this a far greater problem.

Let's hope this is an issue that is on somebody's desk.



7 year-olds, Delta Wing and Izod
written by Andy Bernstein, March 02, 2010
Sorry, me again. I hope you actually read comments...

Wondering if you showed Mr. Ashmore's Silver Crown and Gold Crown cars to the same lad who freaked over the Delta. Interesting experiment, no?

That's actually a segue to something else about Izod, and this just dawned on me tonight.

My understanding is that Izod was introduced to IndyCar racing in 2008, bought into the program, and are now fully on board as title sponsors. I don't get the impression that they were serious race fans before their introduction, nor do they really present that image now.

What they saw was excitement they hoped to capture and infuse into their promotional image. They also saw the the heritage of the sport, and are relying on it to sell clothing to their young and trendy demographic.

Sorry if all that sounds like generalizations: I don't know what's in their heads, but it seems like IndyCar past and present was appealing to them, and would appeal to their customers.

Right or wrong, what they didn't see was a series that required a revolutionary change. Maybe they accept the Delta concept, but they did not endorse it with their logo...like Firestone did, as an example.

Izod doesn't think IndyCar needs to be re-tooled to be cool. They are the marketers, and they are paying for the rights to market to their customers.

The Izod website has ads posted with an old 12 cyl. open wheel car, I'd guess it is an early 60's Ferrari F1 car. They think that's cool, and so is the Marmon Wasp, and all of the past and current imagery they are using.

No, they are not promoting to ten-year olds. The 18 to 35 range is probably their target, and they do have an eye on the future: it's supposed to be a six year deal.

I'd conclude that casual fans, or the ones that Izod hopes to attract, don't see IndyCar the same way as some insiders do. They don't look at the current cars through the eyes of the hardcore fan, or the team owners. If they had seen the need for great change, they wouldn't have bought in at all.

Gene Simmons looked at the culture, thought it was archaic, and tried to dump it on its head. Izod embraces it and salutes the history as well.

Shouldn't we be putting a little faith in their judgement?




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written by Chris Estrada, March 02, 2010
Don't worry, Andy. I read all the comments, including yours. Your arguments are amongst the best in terms of structure.
American Drivers
written by BerwickGuy, March 02, 2010
Shouldn't we give credit to those that live and work in America, regardless of where they're from? Don't we put too much focus upon their birthrite? Dario lives in America. Helio does as well and is preparing to become a citizen. There are others that are foreign born and live here. Did we discount Mario for being born in Italy?

C'mon, America is made up of people from foreign lands....the melting pot of those welcome to join us and become citizens.

How about Briscoe being married to an American? Can we not cut some of these folks some slack? I understand and agree to the lack of opportunities for those that are American born, but perhaps, just perhaps, we're beating this drum much too loudly!!!!
Boring Drivers Bigger Problem
written by Kinestex, March 02, 2010
The lack of American drivers doesn't bother me much. Having Dixon and Briscoe on top does because they are so hard to root for or against. Castroneves is an interesting guy, Dario winning means an interview with Ashley, which is always a unique experience, but aside from that he is pretty boring.

If Penske and Ganassi weren't so dominant with such white bread racers I don't think people would be talking about the lack of American drivers as much.
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written by LarryQ5, March 08, 2010
It's pretty damn hard to get excited about any of this when Versus/Comcast and DirecTV act like babies and can't play nice together. Us DTV users can't even see the race. I don't know how many fans that is, but one would think IZOD would want as many as possible. But in the end, we're just mere fans subject to coporate greed. What a frigging shame!

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